Nykaa The Beauty App: About, Startup And More [2024]

Nykaa -This tremendous growth in the cosmetics industry results from the increasing demand for cosmetics, mainly from teenagers and young adults, and the rapid digitization of the industry to the great benefit of all.

About Nykaa

Nykaa is one of the reference players in the cosmetics sector and boasts of its wide range of prettiness, fashion and wellness products that it makes available to physical and digital customers!

Please read all about Nykaa, its latest news, founder and team, funding and investors, marketing strategy, business model, revenue model, growth, acquisitions, plans, and more!

Nykaa – highlights of the company

Starting name Nykaa

Headquarters Mumbai, Maharashtra, India

The cosmetics industry, beauty, online shopping

Founded in 2012

Total funding $341.9 million (December 2021)

Revenue $324.77 million (FY 2021)

Valuation of over $13 billion (November 2021)

Parent organization FSN E-Commerce Ventures Ltd.

About Nykaa

Nykaa is a beauty app that sells cosmetics online and offline. Nykaa’s Helpline is designed to help its customers select products and services that meet their needs. The beauty and wellness brand outcomes come directly from the manufacturer brands and are therefore authentic and also available! The company also offers extensive content, including product reviews, how-to beauty videos, expert articles, and even an online beauty magazine.

Nykaa – How Did It Start?

The inconsistencies in the beauty products market gave the initial spark to Falguni Nayar, the company’s founder. The beauty and cosmetics market in India could not cope with the products like other countries like France and Japan, although the market demand was high it was also found that the products were not available in many places in the country, leading to the formation of Nykaa.

Nykaa was founded in 2012. It started as an online business and eventually evolved into an omnichannel strategy.

Based in Mumbai, Nykaa is known for its wide range of beauty and cosmetics products, fashion, and lingerie, which the company offers through its online website, app, and online stores.

Nykaa – Founder And Team

Falguni Nayar is the originator of Nykaa, which is currently one of the most significant fashion and lifestyle portals in India. Nayar was a student at IIM Ahmedabad, where he received his MBA in Finance. Shortly after graduating, he joined Kotak Mahindra Capital Company, a leading investment bank in India. Nayar became general manager of the same department of the bank in 2005. She worked at the bank for 18 long years, after which she quit to pursue her entrepreneurial dream: Nykaa.com.

Nayar is also recognized as a founding member of the Asia Society in India. His name has given the impression on many boards, including Aviva’s insurance director, Dabur India, and an independent director of Tata Motors. A successful businesswoman and in-charge homemaker, Falguni is an inspiration to everyone at Nykaa and beyond. Falguni’s passion for her occupational, attention to detail, and dedication to all aspects of the company can define as some of the qualities that made her a great leader. He was also a great example to the world, validating the adage “age is just a number” regarding entrepreneurship.

Falguni has received numerous awards throughout her career, including the FICCI Ladies Organization (FLO) Award for Best Woman in Banking and the Business Today Award, because of recognized her as one of the top 25 women in business.

“Retail is all about retail” is one of the most popular mantras lived by and often propagated by Falguni Nayar.

Nykaa – Mission And Vision

Nykaa’s mission is based on three key ideas: Conservation, Information, and Personalization. So the company believes in providing its clientele with the best deal to help them make the right choice for their holistic beauty needs.

Nykaa – motto, slogan, and logo

The brand name “Nykaa” is a derivative of the word “nayaka”, because it means “one in the spotlight” in Sanskrit.

The company’s motto is “Your Beauty, Our Passion”. A partnership between Nykaa and Peanut Butter resulted in another slogan: “Beauty Anytime, Anywhere”.

The brand’s color was chosen very carefully since the brand is aimed at women, and the red and pink colors would perfectly reflect the flaws and vitality of a modern girl.

Nykaa – Advertising Plan

Nykaa has recognized itself as one of the most influential players in the beauty and fashion space thanks to its strong marketing strategy supported by digital marketing..

Social Media Marketing

Nykaa has four social media accounts for selling its My Nykaa brand, And Nykaa beauty, for promoting its e-commerce platform.

Nykaa’s mode for promoting its e-commerce clothing store and serving audiences with lots of bits of help beauty and makeup tips. So the company has its accounts on various social media platforms to promote the brand widely. Because the brand also commits to posting the content created by its influencers through its social media handles. So. influencer marketing plays an essential role in promoting.

Youtube Marketing

Nykaa has a complete Youtube marketing strategy. But No longer focused on selling its products through its YouTube channel, because the brand focuses on providing its target audience with consumable content, beauty care, self-care tips, makeup tricks, and more.

And, the brand also publishes advertisements on Youtube from time to time to target its customers. So, its Youtube Marketing is powered by quality content engaging audiences and relevant ads.

Content Marketing

It relies heavily on its content marketing. The D2C beauty and fashion marketplace provides the public with various consumable content and helps them become your customers.

Nykaa Beauty Book, which the product uses to publish beauty, makeup, and body care blogs. And the brand also engages in the creation of video content such as makeup tutorials, DIYs, etc.