Instagram Reels-As Instagram is “embracing video more broadly,” marketers and content creators are exploring the collection of video experiences like Instagram Reels and Instagram Video.

Instagram Reels can be exposed on the Explore page, where more than 50% of users are located, while Instagram Video saw an 80% increase in time spent watching video content.

While both Instagram video practices seem to work well, there is one constant and nagging question for content creators:

Difference Between Instagram Reels And Instagram Video?

Instagram Roles

First of all, Instagram Reels responded to the transformative impact of TikTok with short videos. Short videos continue to grow tremendously as people who engage in the first 3 seconds of a video are more likely to complete it.

When people finished watching the video, they were completely immersed in the creator’s message. Ultimately, this leads to impactful outcomes like new subscribers, increased brand awareness, and user retention.

On Instagram Reels, the length of videos ranges from 15 to 60 seconds. You can select between 15 seconds, 30 seconds or 60 seconds for your video.

The Reels tab serves as a search page for reels. The Reels tab allows operators to scroll through their feed to view all videos, regardless of their follow status with the creator. In other words, your visibility will make it easier for people to find you.

For creators, there will be editing features like filters, music, sounds, etc., use drawing and text tools and add stickers from the Instagram collection.

For users, you have the opportunity to scroll through the videos and discover new content each time.

Instagram Reels are short videos, so grasp your viewers’ attention quickly. Reels might better suit entertaining and funny videos than delving into a topic.

Instagram Video

After noting that long-form smartphone video consumption had increased by almost 30%, Instagram jumped at the opportunity to launch Instagram TV (IGTV). The idea behind IGTV was to allow creators to post long-form videos, which tend to be more produced than their regular Instagram posts or video reels.

However, in October 2021, Instagram decided to drop the idea of ​​IGTV alone and instead combine IGTV. And Instagram feed videos to create one Instagram video.

Depending on the type of videos you stake on Instagram, the length of Instagram videos can range from 15 seconds to 60 minutes.

The Instagram Video tab allows you to host past videos from any Instagram Live events you’ve attended, or you can post long videos of up to 10 minutes (verified Instagram users can post videos of up to 60 minutes).

 

You can also have video showings, which are invaluable for leveraging your make. Brands that use previews have increased their views by up to 300%. Now imagine the results monetizing your content on Instagram videos or posting sponsored content through Instagram ads can bring you.

With Instagram Video comes the Instagram succession. Where you can create a series of videos on top of each other into something bigger. It looks like a video playlist for different video series you may have.

The opportunities here use long videos to delve deeper into topics relevant to your brand and audience. Creating a greater sense of community between you and your viewers. Because this long video format would be ideal for more extended discussions, series episodes, demos or interviews.

Who knows? Maybe you can become the following big creator of a rotating Instagram series by doing karaoke in a car or cooking dishes from popular movies.

Using Instagram Reels Versus Instagram Video

Your decision to create short videos for Instagram Reels or long videos on Instagram Video depends on your content plan and strategy.

If you want to grow your prominence and reach a larger audience by creating entertaining short videos, try Instagram Reels. But if you’re going to create longer video forms to dive deeper into a topic with your existing audience or live to stream an interview. And try posting videos to Instagram and hosting them on your Instagram videos tab.

Do you have ideas for posting videos on Instagram? Please bring them to life with our free studio editor; if you need video editing tips. So head over to our reserve library, where you’ll find techniques and trends that will take your content to a whole new level. Follow us on Instagram @kapwingapp for video inspiration or learn more about creating content on Kapwing

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