Your Small Business needs to post more video content [2024]

Moving images have been hugely popular ever since the first silent films were produced. These days, video is everywhere, and it’s one of the most popular mediums to use when it comes to marketing a business. It’s impossible to scroll through social media these days without seeing some sort of video ad, and YouTube has grown to become one of the most used online platforms.

No matter what kind of business you are running, it’s worth learning more about how to create and edit videos to use for your marketing strategy. Here are some of the top reasons why video marketing is something all businesses should use today.

Increase Sales and Conversions

Even if you are running a business from home and doing most or all of the work yourself, investing in one of these Lenovo desktops for video editing could end up being something that will pay for itself over time, as video marketing has been proven to boost sales and conversions. The fact is that people tend to engage more with video compared to other types of content, and it can have an impact on people that is hard to achieve with words or images alone. Videos are more interactive, and research has found that more than seventy percent of people who watch a video about a product end up buying it and they will come to know how to find micro influencers.

Easy to Share

These days, sharing marketing videos has become easier than ever. Not only can you easily share videos to all social networks including Facebook, Instagram, and Twitter, but there are social networks that are built solely for video content, like YouTube and TikTok. Using more video when it comes to marketing your brand allows you to take further advantage of these popular social channels.

Improve Customer Relationships

There are lots of ways that you can use a video marketing strategy to improve customer relationships. Video can be a great way to provide value to your customers and prospects and give them a reason to choose your brand over others. With video, you can also tell your brand story in a more personal way and even create videos that are solely designed to show your appreciation to your customers and thank them for choosing your brand.

Improve Your SEO

If you want to boost your website’s SEO, improve your Google ranking and be in with a better chance of having your brand found online, then video is the way forward. Google’s algorithms are designed to prioritise anything that users find appealing and interesting, and statistics show that videos fit this bill. When you have videos embedded on your website, which users find interesting, then this will increase the amount of time they spend on your site, ultimately telling Google that your site is worth ranking higher as users find value in it.

No matter what kind of business you run, the products you sell or the services you provide, there are many reasons why using video is a great investment that will help your business grow and thrive.