Twitter is the largest microblogging network with over 330 million monthly active users, making it a great platform to spread your message widely and build your brand consciousness. Read on to study how to choose the themes you want to be known for, how often to post, and how to increase your posts’ visibility and engagement rate. We’ve also included some great quotes from experts to guide you through the process.
Table of Contents
1. Select The Topics You Want To Be Known For
When you’re just starting, it’s essential to identify the topics you want to be recognized for. You can start by just searching Twitter for these topics, and Twitter will show you the best posts and people creating content in this space. Please read the posts and note that hashtags are commonly used. Once you find the hashtags, you can search for them and determine where the conversation is.
Also, Twitter has a handy Topics section where you can add the topics you want to follow, then it organizes the main content and tailors your feed to include the best tweets on those topics. Click the plus button on the left under the profile, then click Themes to open the settings window. Click More Topics below for an expanded list of topics to follow.
2. Connect And Interact With Influencers
To be considered an expert on a theme, it is essential to identify, network and interact with experts in the field. Once you’ve chosen your topics, you need to find and connect with the community of influencers who are getting the most attention related to those topics. g will help you in
You can expand your reach and visibility by commenting on your network’s posts and actively engaging others in the conversation. Peer validation is one of the most vital seals of approval.
Collaborate on quality, conversation-worthy content. You will increase your influence, share your content on online and offline networks and create networking opportunities to connect with your target audience.
Think about who you value in your industry and what blogs you follow, and you’ll get a good idea of who an influencer is in your industry. If you care about someone’s opinion, chances are others will too. Neil Patel
3. Post Regularly And Be Consistent
once a tweet has been active for 18 minutes, it has peaked in engagement. Twitter is a faster social media platform than LinkedIn or Facebook, so posts are often buried faster, meaning you have to post more often on Twitter than on other platforms to be seen.
Everyone has to find a rhythm that they can participate in and want to maintain. Statistically, it would help if you tweeted at a minimum of three times a day. You can, of course, post extra than that, but be aware that posting too much is likely to hurt your average engagement. It won’t be enjoyable for your followers to see so many posts. So it’s essential to find a equilibrium that works for your audience and work schedule.
They received. Every audience is different, so it’s best to experiment and measure your results to fine-tune your strategy. It is very easy to do by logging into Twitter Analytics, where you can access your tweets and see a bar chart of the data along with the number of tweets posted on those dates lower and the number of impressions you received. The
4. Don’t Just Tweet Words, Be Visual
Research shows that posts with images get 94% more views, making your content stand out with multimedia. Try combining ideas with text to create compelling visual content. Adding text to an image is countless ways to say more without exhausting your precious character limit. In the example below, Neal Schaffer used a combination of tweet text and caption to promote an upcoming interview.
Like images, videos are a compelling way to get your message across. Twitter reported that videos are six times more likely to be retweeted than photo tweets. One of the reasons is that the video is effective in the timeline; the videos will play automatically, making the scroll wheel stop and attract more attention.
Twitter’s penchant for short, easy-to-consume content, videos are best kept short. According to Hubspot Twitter, #VideoOfTheDay lasted just 43 seconds on average.
5. Don’t Just Share Your Content
It’s significant to strike a stability between the amount of self-promotion you do and the amount of engagement and conversation you participate in. The 4-1-1 rule was invented by TippingPoint Labs and Joe Pulizzi of the Content Marketing Institute. The rule states, “For each interesting post, you must repost one relevant post and, more importantly, share four pertinent pieces of content written by others.”
By following this rule, you share your content and provide helpful information relevant to your audience and written by others. It can be content, news and trends from industry thought leaders.
6. Identify Influencers And Collaborators
If you tag an influencer or collaborator in your post, they will be notified, which drives engagement. While you don’t have to follow or be followed by the people you tag, it’s essential only to organize people relevant to the post, or it will be considered spam. Be strategic about who you mention, and try not to repeatedly say too many of the same people. Also, don’t tag too many people in the post; a post with a long list of names looks a bit spammy. No more than 5-10 people are optimal.
“The most important thing to remember is your goal and what you are trying to achieve. Flagging people quoted in an article or post is unlikely to be considered spam. Tagged people will likely appreciate it. Tagging random people looks like spam when you think about how the tagged person perceives your label.” -Christophe Trappe
7. Use Hashtags
Hashtags present countless opportunities for influencers to increase the reach of their posts and get their content in front of the right people. According to Twitter’s hashtag research, people using hashtags can see a 100% increase in engagement. Adding commonly searched hashtags increases the likelihood that your content will show up in users’ feeds and be shared.
According to Buffer, tweets with hashtags get 2x more engagement than those without hashtags. Tweets by one or two hashtags get 21% more engagement than tweets with three or more hashtags. And tweets that use additional than two hashtags show a 17% drop in employment.
8. Put Your Twitter Handle On All Your Bios
Twitter is often viewed as the place to get real-time breaking news and instant conversations. Therefore, people may want to follow you instead of other channels to get information faster. While they may have first heard of you on a blog or other social platforms like LinkedIn or Clubhouse, Twitter may be their platform of choice, so it’s essential to include a link to your name in all of your bios so people can You can find them more easily on Twitter.
79% of merchants say live video leads to more faithful audience interactions, and 82% of viewers would rather watch live video than narrate a social media post. Twitter Live is an excessive way to connect with your audience and can be used for anything from an on-camera monologue to a guest webinar to live streaming an event. It’s a good idea to promote your next live stream to increase the number of people who watch it. Promote your next live stream across your mailing list and social media channels.